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<!DOCTYPE html>
<html>
<body>
<p>This is a text.
<ins id="myIns" cite="why_inserted.htm">This is an inserted text.</ins>
</p>
<p>Click the button to return the value of the cite attribute of the inserted text.</p>
<p id="demo"></p>
<button onclick="myFunction()">Try it</button>
<script>
function myFunction() {
  var x = document.getElementById("myIns").cite;
  document.getElementById("demo").innerHTML = x;
}
</script>
</body>
</html>