Free
Training
Innovation and Transformation - Working Backwards
This course provides a high-level overview of Working Backwards, the Amazon signature mechanism for delivering customer-centric innovation. Working Backwards is the Amazon process of discovery and invention used to ensure that every product, service, or experience the company develops creates customer delight. In this course, you will learn about the origins of Working Backwards. You will explore how the mechanism works and how your organization can apply it.
Shareable certificate - Add to your LinkedIn account
Skill level:
Fundamental
Time required: 0 hour 15 minutes